Advantages and Disadvantages of Direct Marketing
The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two. Direct marketing is basically business from manufacturer to consumer without the involvement of middlemen, whoever it is. This is generally done by mailing the consumer or contacting him directly, so he can know about the products. The use of media advertisements is very limited and whatever little use is made includes only the demonstration of their products with call back numbers. Direct marketing is a boon and a bane, both in some respects:
Advantages:
Direct Mail Vs Email Marketing
There is no question that email marketing is considerably less expensive than direct mail marketing. However, when taking into account the amount of business these methods generate, direct mail marketing is the clear way to reach more people who will actually read your advertisement.
Many small businesses that rely on a total electronic marketing campaign are losing a large chunk of potential customers. Printed materials are much easier to read, and therefore more likely to be read. Often times, a small percentage of e-mail marketing is ever opened, due to the messages ending up in junk or spam filters or being directly deleted by the recipient before being read. While direct mail advertisements may also be thrown out, it is safe to assume that at least a portion of the advertisement will be read before being discarded.
Couponing for Direct Marketing
Introduction: Direct marketing refers to the practice of marketing or advertising goods and services by communicating with end customers directly. This may be done with the help of promotional letters, fliers, street advertising, distribution of catalogues and coupons. Coupons are generally distributed directly to the customers and form an essential part of effective direct marketing.
Procedure: The readers are encouraged to cut and present coupons in the store issuing them for availing the discount associated with them. Coupons can be used almost for all types of services or products such as meals, clothes, electronic stuff and so on.