How to Create a Successful Direct Mail Marketing Campaign
Direct mail marketing should be a part of every business’ marketing plans. If done correctly, a direct mail campaign can be the most cost effective way to advertise your product or service to anyone, anywhere in the world. Any size business in any industry can benefit from performing a direct mail campaign. There are some important factors in creating a successful direct mail marketing campaign. There are 3 important points to consider so ensure your direct mail campaign be successful.
Make sure you are using an accurate mailing list. The mailing list is the backbone of the entire direct marketing campaign. The best way to obtain a mailing list is to purchase one through a mailing list broker or compiler. A list provider can easily be found through the internet, searching with Google, Bing or Yahoo. There are many brokers and compilers that can provide accurate mailing lists that have been updated through the US Postal Service’s National Change of Address database. Most list companies should be able to guarantee at least a 94% deliverability rate; some guarantee higher.
Direct Mail Is More Than An Advertisement – It’s Your Silent Salesman
Direct marketing is one type of marketing that directly targets a consumer through direct mail, email, social media, catalogs, specialized online ads and interactive television through cable or satellite. Direct mail is only a small segment the advertising companies use to reach their targeted audiences.”[Marketing] is what you do when you can’t [afford to] go see somebody [in person].” Fairfax Cone, principal of Foote, Cone & Belding, 1963.
In 1967 Lester Wunderman identified, named, and defined “direct marketing”. Wunderman, according to Wikipedia, is considered to be the father of contemporary direct marketing. He is behind the creation of the toll-free 1-800 number and numerous loyalty marketing programs including the Columbia Record Club, the magazine subscription card, and the American Express Customer Rewards program.
5 Ways Mobile Direct Marketing Differs From Traditional Direct Marketing
Mobile direct marketing is more powerful than a locomotive, able to leap tall buildings in a single bound and has response rates that will blow your socks off. Here’s how mobile direct marketing differs from traditional direct marketing.
1. A mobile direct marketing campaign is a piece of cake to implement. However, while traditional direct marketing can start with simply buying a list of prospects or buyers for your product or service, mobile is 100% opt-in. You cannot buy a list of mobile phone numbers and blast out your message.